B2B Marketing · APAC · Singapore

Content & demand marketing
that moves pipeline
across APAC.

Actively open to opportunities

Seven years driving content marketing, demand generation, and field campaigns across Southeast Asia, for cybersecurity and enterprise tech brands where the sales cycle is long and buyer trust is hard to earn. Mandarin-native. AI-augmented. Resourceful operator who builds functions from scratch.

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What I do

Content Marketing

Strategy, editorial planning, and execution: whitepapers, thought leadership, blog, podcast, video, for technical B2B audiences who see through generic content.

Field & Event Marketing

End-to-end field campaigns and virtual events across Malaysia, Indonesia, Taiwan, and Singapore. 1,138 contacts, 3 markets, managed solo.

Demand Generation

Full-funnel campaign planning, lead nurture, and pipeline contribution tracking. Comfortable owning the number and reporting to revenue leadership.

AI-Augmented Operations

Builds content and campaign pipelines with Claude and n8n. Gives lean teams enterprise-scale output, with 60% faster production cycle times.

Mandarin-Native APAC

Genuine Mandarin fluency, plus Hokkien and Cantonese, for Taiwan and Chinese-speaking APAC. Not just translation: cultural context in the room.

Cybersecurity Vertical

7 years marketing to CISOs, security practitioners, and enterprise buyers. Knows what they dismiss, what builds credibility, and what content actually moves the needle.

Experience

Novai

2024 – Present

Founding Marketing Lead

Building the marketing function from zero at an early-stage AI startup. Owns strategy, content, demand generation, and brand: the full stack, solo.

Brand strategy Content AI workflows 0→1 build

OffSec

2022 – 2024

33% registrant-to-attendee conversion

Field Marketing Manager, APAC

Ran 3 simultaneous virtual event campaigns across Malaysia, Indonesia, and Taiwan. Managed 1,138 contacts end-to-end as the sole APAC field marketer. Owned localisation, partner coordination, and post-event nurture.

Field marketing Virtual events APAC localisation Partner marketing

Horangi

2019 – 2022

40% brand lift · 2,400% podcast growth

Content Marketing Manager

Built the content function from scratch at a Southeast Asian cybersecurity startup. Launched and grew the Ask A CISO podcast to 2,400% audience growth in 8 months. Led editorial calendar, SEO, thought leadership, and executive ghostwriting.

Content strategy Podcast SEO Thought leadership Cybersecurity

JEDA

2018 – 2019

S$500,000 in government engagements

Marketing & Business Development

Supported BD and marketing efforts resulting in S$500,000 in secured government contracts. Managed stakeholder communications and proposal development.

Government sector BD support Stakeholder comms

Why hire me over a generalist

I've done it already, not just planned it.

Every metric on this page came from solo execution, with no large team and no agency budget. I've built content functions, field programmes, and demand pipelines from zero in resource-constrained environments.

Mandarin fluency is a real differentiator.

Marketing into Taiwan, Hong Kong, or Chinese-speaking APAC needs more than translated copy. I write, speak, and think in Mandarin, which means I can run campaigns, handle partner calls, and adapt messaging without a middleman.

Cybersecurity buyers are the hardest audience.

Seven years of marketing to CISOs and security practitioners means I know what they dismiss, what builds credibility, and how to write content that passes their scrutiny. That pattern transfers across complex B2B verticals.

AI-native, not AI-curious.

I actively build marketing workflows with Claude and n8n, not as experiments, but as production systems. My content operations run at 60% faster cycle times. I can bring that to any team immediately.

What colleagues say

“

Isaiah is tech-savvy, resourceful, and a talented wordsmith. He can easily craft compelling and engaging content that resonates with the target audience, while minimising the tech jargon. He is a great team player with a positive attitude and a witty sense of humour. I highly recommend him for any role that requires a mix of technical expertise, creativity, and teamwork.

Hemani Sehgal

B2B Product Marketing
Campaigns & Partner Marketing
Cybersecurity

Worked together on the same team

“

Isaiah has always been an active contributing member who is always ready to help out or chip in proactively, with lots of initiative. His experience in tech has really shown throughout with his excellent insights and experiences shared with the wider cohort. He will indeed be a gem and valuable employee for any company he joins, or creates.

Alexander Zhang

Technology Sales Leader
Cybersecurity & AI · APAC/ASEAN

Studied together

“

The amount of experience he brings to the table is extensive. His people management skills were very evident by the way he handled project members from varied backgrounds. He went above and beyond on the project timeline and made the presentation highly professional, engaging and relevant to the stakeholders. I totally recommend him.

Manan Mehta

Technology Consultant
Content Creator · Design Thinker

Worked together on the same team