About
关于 について
B2B technology marketer who has built and scaled regional marketing functions for cybersecurity companies across APAC. Now applying that regional build experience alongside active AI workflow development to help organizations scale content operations and marketing infrastructure.
Currently advising an AI startup as Fractional CISO while building AI-powered marketing applications and automated workflows for B2B technology clients using n8n, Claude, Gemini, and OpenAI.
Skills
技能 スキルSEO & Analytics
CMS & Web
CRM & Automation
Paid Media
Content & Social
Design & Creative
AI & Automation
Experience
经验 経験Fractional CISO · Confidential AI Startup
Advising the founding team on security posture, risk governance, and regulatory compliance ahead of product launch.
- Built a cybersecurity framework from zero covering security protocols, risk governance structures, and compliance foundations, positioning the startup for an audit-ready product launch.
Marketing Consultant & AI Workflow Developer · Self-Employed
Building AI-powered marketing applications and automated workflows for B2B technology clients.
- Co-developed an AI-powered event technology platform with a startup founder, integrating n8n automation workflows to improve delegate matching and registration conversion.
- Advise clients on AI-driven B2B content strategy informed by daily working knowledge of how LLM-powered platforms surface and rank content.
Field Marketing & Community Specialist · OffSec
Sole marketing resource for EVOLVE ASIA across Malaysia, Indonesia, and Taiwan.
- Achieved a 33% registrant-to-attendee conversion rate across 1,138 registrants in three APAC markets, exceeding the 20–25% industry benchmark.
- Conceptualized and executed the first OffSec webinar in APAC, establishing a net-new regional engagement channel from zero.
- Repurposed webinar recordings into eight LinkedIn long-form articles, sustaining brand visibility beyond the live event window.
Content Marketing Manager · Horangi Cyber Security
Primary owner of brand communications, SEO, content production, social media, and performance reporting.
- Grew the Ask A CISO podcast by 2,400% in eight months, scaling it from a standing start to a distributed industry show across six channels.
- Lifted brand visibility by 40% within six months through an integrated content campaign spanning blogs, whitepapers, infographics, video, and social.
- Improved SEO-driven blog engagement by 35% and lead conversion by 20% through a structured SEMrush keyword strategy.
- Steered crisis communications for a high-profile security vulnerability disclosure under a 48-hour deadline.
Trainee, Cybersecurity Track · IBM SGUnited
IBM-certified training in cybersecurity, cloud computing, and enterprise design thinking.
Project Manager · JEDA Pte Ltd
Government infrastructure project management and end-to-end digital marketing ownership.
- Won over S$500,000 in new government engagements through KOL relationships and targeted marketing collateral.
- Built and governed the corporate WordPress website from scratch with content standards and publishing workflows.
Vice President, Operations · PaveWell Asia Pte Ltd
Directed operations, IT infrastructure, and workforce planning across multiple concurrent projects.
- Reduced project costs by more than S$10,000 per project through strategic manpower and equipment allocation.
Certifications
认证 資格Diploma in Mass Communication
Ngee Ann Polytechnic, Singapore (1995)
Contact
联系 お問い合わせ
Looking for a marketing partner, security advisor, or AI workflow developer? Drop me a message — I'd love to hear from you.